Lesson #811

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How ‘Keep calm and carry on’ became a famous cultural slogan

Merchandise with the slogan 'Keep calm and carry on' and variations

October 16, 2025:

A British wartime propaganda poster created in 1939 featured the slogan, ‘Keep calm and carry on.’ The poster was never used and the slogan had been forgotten, until it was rediscovered in 2000. In a brand-new age, the slogan took on new meaning, and started to appear on posters, mugs, t-shirts, and countless online memes.

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Lesson #811

How ‘Keep calm and carry on’ became a famous cultural slogan

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