Lesson #594

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Meta takes aim at Twitter with new app Threads

An aerial view of Meta's Main Headquarters in Menlo Park

InvadingInvader, CC BY-SA 4.0, via Wikimedia Commons

July 31, 2023:

Meta, the company that owns Facebook and Instagram, launched a new app designed to compete with Twitter. Threads, as the new app is called, attracted over 150 million users in its first few weeks, helped by its close ties with Instagram. But why is Meta trying to break into a part of social media that has never achieved strong profitability? Plus, learn the English expression "get off to a good start."

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