{"id":13647,"date":"2022-06-16T06:00:00","date_gmt":"2022-06-16T11:00:00","guid":{"rendered":"https:\/\/plainenglish.com\/?post_type=expressions&p=13647"},"modified":"2024-11-20T23:13:39","modified_gmt":"2024-11-21T05:13:39","slug":"brand-new","status":"publish","type":"expressions","link":"https:\/\/plainenglish.com\/expressions\/brand-new\/","title":{"rendered":"Brand new"},"content":{"rendered":"

Brand-new<\/h3>\n

Today’s English expression is “brand new.” This is going to be a short one\u2014but I don’t want to hear any complaining <\/span> because I already taught you “as the crow flies” in the main lesson.<\/p>\n

You’re going to use “brand-new” when you want to emphasize <\/span> that something is very new. There’s no time limit on “brand-new”; it’s all about your judgment <\/span> and how new something seems.<\/p>\n

In today’s lesson about Google Maps<\/a> , I was telling you about the feature that lets you go back in time on street view. You can see photos from the street at various points in the past\u2014 whenever <\/span> Google took a new street view photo of that building. And to illustrate <\/span> that, I suggested you look at the Bank of America Tower in Chicago. This is a brand-new skyscraper <\/span>. It opened in October 2020. Today, it’s May 2022, so it’s a year and a half old. But it barely<\/a> got any use during COVID, so I think we can still say <\/span> this building is brand new. It’s very new.<\/p>\n

Don’t go outside in the rain if you’re wearing brand-new sneakers <\/span>\u2014you’ll get them wet and dirty <\/span>. You know that new sneakers are perfect, no scratches <\/span>, no stains <\/span>, no creases <\/span>, no spots <\/span>, no nothing. They smell great, they fit well <\/span>. You don’t want to wear brand-new sneakers outside in bad weather.<\/p>\n

How old is a brand-new pair of sneakers? I would say a week, maybe a month tops <\/span>. Sneakers might last\u2014I don’t know\u2014two or three years, so the first week, the first month really is new. But wait a minute. I just said that 110 North Wacker is a brand-new building, and it opened a year and a half ago! That’s because a skyscraper like that can last a hundred years <\/span> or more, so the first year, first two years, maybe even the first three years, you can still call it a brand-new building. Year-old sneakers <\/span> are most certainly <\/span> not brand new.<\/p>\n

Has this ever happened to you? You have a bottle of soda <\/span> and you lose the cap <\/span>, then you want to close the bottle and put it back in the fridge, but you don’t have the cap. No, I didn’t think so\u2014this isn’t a problem for me either. But Coca-Cola is introducing a brand-new bottle design <\/span> that keeps the cap attached <\/span> to the bottle so you don’t lose it. The design is brand-new.<\/p>\n

My first reaction <\/span> to this was, talk about a solution in search of a problem <\/span>! But the real reason is not consumer convenience <\/span>, but recycling <\/span>. We often throw the cap in the trash and recycle the bottle, when in fact the cap is recyclable, too. This brand-new bottle design will make it more likely that the cap winds up <\/span> in the recycling as well as the bottle.<\/p>\n

JR\u2019s song of the week<\/h3>\n

Now it’s time for JR’s song of the week. He has selected “ Hold My Hand <\/span>” by Hootie and the Blowfish. It came out in 1994 on the band’s most popular album ever, called “ Cracked Rear View <\/span>.” Hootie & the Blowfish were really popular in the mid-90s <\/span>, and this was their famous album with a number of hits on it. “Hold My Hand” is one of them; I saw one critic <\/span> say that the song was a perfect symbol for the band’s good-time vibes <\/span>. And I do agree with that. So thanks JR for this song of the week.<\/p>\n

See you next time!<\/h3>\n

And that brings us to the end of today’s Plain English. This was lesson number 477, which you can find at PlainEnglish.com\/477. And remember, to get the very most out of Plain English, do consider joining as a Plain English Plus+<\/a> member. That allows you to upgrade your English with step-by-step video tutorials, live conversation calls, personalized feedback, the fast version of the audio, translations, exercises, and much more. Check that out at PlainEnglish.com\/Plus<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"

You use \u201cbrand-new\u201d when you want to emphasize that something is very new.<\/p>\n","protected":false},"author":22,"featured_media":13648,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false},"terminology_category":[139],"lesson_number":[1906],"keywords":[1201,1108],"content_tag":[],"level":[],"class_list":["post-13647","expressions","type-expressions","status-publish","has-post-thumbnail","hentry","terminology_category-expression","lesson_number-1906","keywords-brand","keywords-new"],"acf":[],"yoast_head":"\nBrand-new | English expression meaning | Free online lessons with examples<\/title>\n <!-- Mirrored from plainenglish.com/wp-json/wp/v2/expressions/13647 by HTTrack Website Copier/3.x [XR&CO'2014], Tue, 11 Nov 2025 11:29:15 GMT --> <!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=utf-8" /><!-- /Added by HTTrack --> <meta name=\"description\" content=\"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=https://plainenglish.com/"https:////plainenglish.com//expressions//brand-new///" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand-new | English expression meaning | Free online lessons with examples\" \/>\n<meta property=\"og:description\" content=\"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plainenglish.com\/expressions\/brand-new\/\" \/>\n<meta property=\"og:site_name\" content=\"Plain English\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T05:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/\",\"url\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/\",\"name\":\"Brand-new | English expression meaning | Free online lessons with examples\",\"isPartOf\":{\"@id\":\"https:\/\/plainenglish.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png\",\"datePublished\":\"2022-06-16T11:00:00+00:00\",\"dateModified\":\"2024-11-21T05:13:39+00:00\",\"description\":\"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.\",\"breadcrumb\":{\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/plainenglish.com\/expressions\/brand-new\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage\",\"url\":\"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png\",\"contentUrl\":\"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png\",\"width\":1024,\"height\":512,\"caption\":\"Don't wear brand-new sneakers in the rain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/plainenglish.com\/expressions\/brand-new\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/plainenglish.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expressions\",\"item\":\"https:\/\/plainenglish.com\/expressions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand new\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/plainenglish.com\/#website\",\"url\":\"https:\/\/plainenglish.com\/\",\"name\":\"Plain English\",\"description\":\"Upgrade your English\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/plainenglish.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand-new | English expression meaning | Free online lessons with examples","description":"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/plainenglish.com\/expressions\/brand-new\/","og_locale":"en_US","og_type":"article","og_title":"Brand-new | English expression meaning | Free online lessons with examples","og_description":"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.","og_url":"https:\/\/plainenglish.com\/expressions\/brand-new\/","og_site_name":"Plain English","article_modified_time":"2024-11-21T05:13:39+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/","url":"https:\/\/plainenglish.com\/expressions\/brand-new\/","name":"Brand-new | English expression meaning | Free online lessons with examples","isPartOf":{"@id":"https:\/\/plainenglish.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage"},"image":{"@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage"},"thumbnailUrl":"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png","datePublished":"2022-06-16T11:00:00+00:00","dateModified":"2024-11-21T05:13:39+00:00","description":"You use \u201cbrand-new\u201d when you want to emphasize that something is very new. Don\u2019t go outside in the rain if you\u2019re wearing \u201cbrand-new\u201d sneakers. He crashed his \u201cbrand-new\u201d car.","breadcrumb":{"@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/plainenglish.com\/expressions\/brand-new\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/#primaryimage","url":"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png","contentUrl":"https:\/\/plainenglish.com\/wp-content\/uploads\/expressions\/brand-new.png","width":1024,"height":512,"caption":"Don't wear brand-new sneakers in the rain"},{"@type":"BreadcrumbList","@id":"https:\/\/plainenglish.com\/expressions\/brand-new\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/plainenglish.com\/"},{"@type":"ListItem","position":2,"name":"Expressions","item":"https:\/\/plainenglish.com\/expressions\/"},{"@type":"ListItem","position":3,"name":"Brand new"}]},{"@type":"WebSite","@id":"https:\/\/plainenglish.com\/#website","url":"https:\/\/plainenglish.com\/","name":"Plain English","description":"Upgrade your English","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/plainenglish.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/expressions\/13647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/expressions"}],"about":[{"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/types\/expressions"}],"author":[{"embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/comments?post=13647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/media\/13648"}],"wp:attachment":[{"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/media?parent=13647"}],"wp:term":[{"taxonomy":"terminology_category","embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/terminology_category?post=13647"},{"taxonomy":"lesson_number","embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/lesson_number?post=13647"},{"taxonomy":"keywords","embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/keywords?post=13647"},{"taxonomy":"content_tag","embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/content_tag?post=13647"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/plainenglish.com\/wp-json\/wp\/v2\/level?post=13647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}